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In partnership with the NJ Small Business Development Center, Rutgers University-Camden we are pleased to offer the Entrepreneurship program.
This program will help individuals start and build successful businesses. If you are starting a business or taking a business to the next level this certificate program can help.
Courses may also be taken individually, but students must complete all modules to receive a certificate of achievement issued by Rowan College at Burlington County.
Starting a Business from A to Z
A comprehensive overview, this course is designed for entrepreneurs who intend to start or have recently started a small business.
The course will review the steps and requirements needed to start a business including federal and state registrations, licensing, insurance, payroll, personnel and record keeping. The key elements to building a strong foundation for a successful business will be discussed.
Writing a Business Plan
Developing a business plan is one of the most important challenges you will face as an entrepreneur, but it doesn't have to be!
This course was developed to guide you through the process and give you a hands-on systematic way to develop an outline. All elements of the business plan and financial projections are reviewed.
Marketing Your Small Business
This class is designed for entrepreneurs, small business startups and established businesses who are interested in learning more about the constantly evolving marketing landscape.
With so many advertising methods available now, it’s difficult to know which ones work best. In this session, we will cover the latest marketing strategies and tools that can help you reach more of your target audience even if you’re on a limited budget. Topics include digital, traditional and social media marketing research.
Understanding Financial Statements
Gain an understanding of basic business financial statements (balance sheet, income statement, and statement of cash flow).
The class will demonstrate how the review and analysis of the financial statements can provide you with the information needed to improve profitability and/or grow your business. There will be detailed discussion of revenues and expense items, forecasting, and trend analysis.
Financing a Small Business
This course explains the criteria used by lenders to evaluate a potential borrower. Sources of financing will be explored, including bank and non-bank lenders, the SBA, micro-lenders, venture capitalists and others.
One of the primary challenges facing a new business is obtaining the necessary funding to start or expand the business. This course explains the criteria used by lenders to evaluate a potential borrower. Sources of financing will be explored, including bank and non-bank lenders, the SBA, micro-lenders, venture capitalists and others. The borrowing basics will be directly tied to the contents of a business plan/loan proposal.
Business Ownership, Contracts and Agreements
This class provides a basic understanding of business contract law with an overview of the different types of contracts.
Topics include situations requiring attorney consultation, legal structures, partnerships and partnership agreements and corporation and shareholder agreements.